80% of clinical trials are closed or delayed due to lack of patients taking part. Only 5 to 10 percent of eligible adults enroll—and of those who show initial interest, only 5 percent are in it until the end. The industry spends more than $5.9 billion in annual expenses on patient recruitment services.
With the incredible reach that Facebook has across the globe, the client team decided to get behind this problem with the. intention to innovate and make the world a better place. By decreasing time-to-recruit and patient empowerment for clinical trials, Facebook can help connect potential patients to opportunities and in turn reduce R&D costs and accelerate medical advances.
Our goal with this project was to support the internal team in expressing these ideas through wireframes to be used an internal pitch to garner investment for Facebook to take this idea to market.
✓ UX Strategy
✓ User Flow
✓ Mobile First
Utilizing the Systems: Facebook and Health
Armed with the framework of Facebook as a platform and the tools and brand to build off of, this exercise became about thinking about those patient audiences and how to leverage the existing system in a smart way to make a seamless and interesting user experience. The experience we ideated for Facebook had to work well with not only the Facebook technology, but the actual Healthcare recruitment process that already exists through platforms like ClinicalTrials.gov and directly through hospitals.
Nothing beats sketching by hand.
Unique to other projects like websites and apps, this project ended after the wireframing stage. Armed with clear annotations and UX strategy, the client was able to use the thinking we did - and clearly documented - to champion their noble cause and garner excitement internally with the hope of turning this into a dedicated project track.