Clinical Trials

80% of clinical trials are closed or delayed due to lack of patients taking part. Only 5 to 10 percent of eligible adults enroll—and of those who show initial interest, only 5 percent are in it until the end. The industry spends more than $5.9 billion in annual expenses on patient recruitment services.


With the incredible reach that Facebook has across the globe, the client team decided to get behind this problem with the. intention to innovate and make the world a better place. By decreasing time-to-recruit and patient empowerment for clinical trials, Facebook can help connect potential patients to opportunities and in turn reduce R&D costs and accelerate medical advances.

Our goal with this project was to support the internal team in expressing these ideas through wireframes to be used an internal pitch to garner investment for Facebook to take this idea to market.

✓ UX Strategy

✓ User Flow

✓ Sketching

✓ Mobile First

✓ Wireframes

Clinical Trial_Group Experience.png
Clinical Trial_Profile Page.png
Utilizing the Systems: Facebook and Health


Armed with the framework of Facebook as a platform and the tools and brand to build off of, this exercise became about thinking about those patient audiences and how to leverage the existing system in a smart way to make a seamless and interesting user experience. The experience we ideated for Facebook had to work well with not only the Facebook technology, but the actual Healthcare recruitment process that already exists through platforms like ClinicalTrials.gov and directly through hospitals.

Screen Shot 2018-08-06 at 4.20.15 PM.png


Nothing beats sketching by hand.


Unique to other projects like websites and apps, this project ended after the wireframing stage. Armed with clear annotations and UX strategy, the client was able to use the thinking we did - and clearly documented - to champion their noble cause and garner excitement internally with the hope of turning this into a dedicated project track.

View more of my work from Tank Design

Northeastern College of Arts, Media and Design

A thorough research and discovery phase with varied stakeholders culminating into a brand overhaul and new website

Shea Moisture

Create a compelling application from scratch to showcase products for curly girls.

2020 Onsite

Crafting the user journey of a mobile eye care truck from email nurture flowers to a mobile book app.

Curriculum Associates

Evaluating current website experience with heuristics, heatmapping, analytics, and a robust usability study with key personas


Helping shape applications including Registration, Rating, and Shipping by supporting usability testing efforts, workshops, concepting, wireframing, and more.

Celebrity Cruises

Integrating flights into the cruise booking process by facilitating ideation sessions and creating clarity in a complicated and fast moving environment.