This project was aimed at increasing engagement and awareness while redesigning the come-to-you eye exam booking experience.
A user experiences the 2020 brand through many different potential channels. Considering the user journey was especially important here with the different brand touchpoints that someone may see, including: the 2020 truck on the side of the road, an email from their HR rep about the service, an overview landing page, the booking app experience, and automated emails from 2020. By taking a step back and considering at all of these touchpoints, I came up with a cohesive experience that 2020 was able to implement across these channels.
This project was also especially mobile focused. With my background in mobile UX, I was excited to design a truly mobile-first experience.
✓ Mobile First
✓ User Flow
✓ Email Strategy
I connected with this brand because I believe in their mission and was excited to help improve their user experience. Not only do they tout impressive stats on measurable ROI and health improvements - but I appreciate the pure convenience of the fact that a vision care professional comes on-site for your eye exam. It doesn't get much better than that.
Timing is Everything
While improving the flow and layout of their booking app and email experience, I also helped form an email strategy for them. Follow-ups are an important part of the healthcare experience, but you want them to be meaningful, timely, and within your control.
The experience I wireframed captured all the way from the moment you learned about 2020 from your HR person to after you booked on the website.
Designed and Branded