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Lead Product Designer

Hilary Gordon

Blending timeless UX principles with AI-driven tools to design clear, effective products grounded in real customer insight.
About

About Me

A Lead Product Designer blending strong design fundamentals with modern, system-driven thinking. I have experience across both agency and in-house environments, bringing a balance of creative exploration and pragmatic execution to the products being shaped.

I started my career focused on hands-on user research, from in-person sessions with paper prototypes, to wireframes, testing, and iteration. That foundation evolved into product design with a keen focus on design systems, close collaboration with engineering, and helping teams move faster with clarity and purpose.

An early adopter by nature, AI and emerging tools are used as part of my creative process, not as shortcuts, but as ways to explore, iterate, and sharpen intuition. Outside of design, I’m usually spending my time trying new recipes, petting a dog, or enjoying a really good cup of coffee.

Experience

Lead Product Designer

Remote, in-house

2021 - Present

Senior Product Designer

Marketing agency to in-house

2016 - 2021

Product Designer/UX Designer

Earlier Roles

Pre-2016

Skills
Product Strategy & Design
Design Systems
Research & Insights
Mobile Apps
Prototyping
Design Leadership
Visual Design
Figma
Information Architecture
User Research
Work

Selected Work

Retention

Redesigned the end-of-course experience to increase learner motivation, clarity, and continued engagement across web and mobile.

Interaction Design
User Research

Monetization

Designed and optimized in-app checkout flows to reduce friction, build trust, and support global payments across platforms.

Checkout Flows
Experimentation
Mobile App

Motivation

Reimagined learner progress and performance visibility to improve comprehension, motivation, and course completion.

Usability Testing
Data Visualization

Onboarding

Redesigned the primary navigation from a top-level model to a side-based system, supporting product growth and complex workflows.

Interaction Design
Growth UX

Current Work (In Progress)

Selected projects from my current role. Case studies are in progress andavailable to discuss live.

Information Architecture

Navigation Redesign

Led a major navigation overhaul from top nav to left rail, improving information hierarchy and scalability across a complex brokerage platform.
 

Available to discuss

Change Management
Design System
Design Leadership & Craft

Button Standardization

Defined a rules-based button system to reduce cognitive load and increase consistency, facilitating a multi-designer workshop to drive alignment and adoption.

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Available to discuss

Recognition

PATENT

Providing Customized Information for Mobile Devices

US 20140188932 A1

Invented as part of UX team at Verizon Wireless to decrease customer call-in rate through intuitive self-service solutions.

PUBLICATIONS

New Research Shows Website Navigation May Be Losing Your Customers

Published by Forbes

Partners by Design: Why UX Design Benefits from Ongoing Customer Collaboration

Published by UX Matters

MEDIA

EP048: Navigating, Motivating, and Integrating!

Published by iTunes

So, What Exactly Do You Do For a Living?

Published by Massachusetts Innovation and Technology Exchange (MITX)

Contact

Let's Connect

Open to cool opportunities, always. Additional work available upon request

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Email

LinkedIn

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Website

hilarygordon.com

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© 2026 Hilary Gordon. Designed with 🩶.

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